Red, White and Grey: Bourbon’s Secondary Market and American Capitalism

Jim Beam recently released its 13-year Booker’s limited rye with a suggested retail price of $300. To many long-term whiskey enthusiasts, this flashpoint was tantamount to a declaration of war. Who do they think they are? How dare they? Whiskey’s grey market (or secondary market) has been attacked so viciously you would think we were talking about drug cartels. Buffalo Trace even recently...