This One Is Different

Beam Suntory has completed its trilogy of controversial 2016 announcements, as it confirmed late last week it would be raising the price of Booker’s from $59.99 to $99.99, and also reducing output from six batches to four. Earlier this year, Beam released 3 batches of Knob Creek 2001, a 14-year version of its 100 proof bourbon at a suggested price of $129.99, as well as a one-time-only (we are...